The Food and Drug Administration has proposed to amend its regulations concerning direct-to-consumer (DTC) advertisements of prescription drugs. The proposed rule would require the major statement in television or radio ads relating to the side effects and contraindications of an advertised prescription drug intended for use by humans be presented in a clear, conspicuous, and neutral manner. See 75 Fed. Reg. 15,376 (3/29/10) for a more detailed explanation.
The proposed regulations require that prescription drug effects must be explained to the general public in the following manner:
1. Information must be readily understandable by consumers;
2. Audio information must be understandable in terms of the volume, articulation, and pacing used;
3. Textual information is placed appropriately and is presented against a contrasting background for sufficient duration and in a size and style of font that allows the information to be read easily; and
4. The advertisement does not include distracting representations (including statements, text, images, or sounds or any combination thereof) that detract from the communication of the major statement.
I don’t know about you, but I believe DTC ads should be banned from tv, radio and news print. I do not care for Viagra ads during prime time or any other prescription drug ad. We are not a nation of drug users! Enough already!!